Lloyd Crosdale,

Founder of Hand-Eye Coordination Media

Lloyd Crosdale is a seasoned visual storyteller with over a decade of experience in creative direction, video editing, and photography. As the founder of Hand-Eye Coordination Media, Lloyd is dedicated to transforming ideas into visually compelling narratives, with a particular focus on Black women in tech, business, and entrepreneurship.

His work emphasizes authentic representation and empowerment, collaborating with clients to elevate their stories in meaningful ways. With an impressive portfolio that includes industry leaders like Warner Music Group, NBA, VOGUE Italia, Nike, and Fader Magazine, Lloyd's expertise spans multiple mediums—from TV commercials and music videos to documentaries and promotional content.

Hand-Eye Coordination Media focuses on telling stories that matter, challenging negative stereotypes, and bringing forward authentic Black narratives. By blending technical skill with a deep understanding of cultural nuances, Lloyd and his team create content that not only captivates but also resonates on a deeper level.

📽️ Explore Lloyd’s Work
Check out Lloyd’s video reel here to see how he brings stories to life through the lens of Hand-Eye Coordination Media.